Reputation Management Services

Tuesday, January 10th, 2012 at 2:28 pm

Reputation management is the process of tracking people actions/opinions, looking for positive and negative opinions. Reputation Management is the process of removing negative opinions and converting those negative opinions in to positive one.

The main process of reputation management is reporting on those actions and opinions; and reacting to that report creating a feedback loop.

“Reputation management is not a new concept since everyone from Fortune 500 companies to plumbers to the gas station on the corner relies on their reputation to protect and enhance their livelihood. Reputations sway public opinion, positively or negatively affect careers, and have a tangible impact on the success of any enterprise whether it’s been around for three months or three decades.”

When doing business online, there is nothing more painful than to hear that a potential customer “Googled” your company or personal name and will not be doing business with you because of what they read online.

Today, you are defined by what appears on Google, Yahoo and Bing. In fact, hundreds of thousands of dollars are lost each day because of false, erroneous or misleading search engine results. Whether the negative listings are from a competitor, a news site, or a message board, the impact can be financially challenging at best and devastating at worst. The good news is that – with very rare exception – Reputation Management Consultants can resolve your issues with a speed that comes from knowledge and experience. The engineering talent and experience that we maintain in-house is second to none in the areas of Reputation Repair and Reputation Management.

We know how important it is that you have a positive online reputation. Potential clients and business partners will want to learn as much as possible about you before sealing a deal, and future employees will want to know they are in good hands with your organization. The first impression they receive of you and/or your company may be what they see in their Search Engine results. The question is: will they like what they see?

We understand the online reputation problems you may face and we offer cost-effective results that contain long-term solutions. Our unique, time-tested Online Reputation Repair service – “Inoculation” – will help you get your name back under your ongoing control so that you can focus on running your online business.

Why you need to clear your name ?

Listings that are potentially damaging to your online reputation hurt your credibility and will make you lose potential business every day, especially if these listings are for you or your company’s name. If you “Googled” your name right now, what would you see? Maybe a recently laid-off employee has some unfavorable opinions about your company’s management. Perhaps a competitor has secretly been targeting you in consumer review websites. Or maybe you are a high-profile individual with an unfortunate past legal incident that just won’t seem to go away.

One of the most important assets a company has is its online reputation. Your online reputation effects how customers view your company and brand, how much search engines “trust” your website and whether or not your company will be able to survive any negative attention. Monitoring what people are saying about your company online is a crucial component is maintaining your online reputation. Social networking sites offer a bevy of information and online chatter about your brand. If you aren’t actively checking online conversation that center around your company, you could be in the middle of a firestorm and not even know it.

Twitter is a great place to keep an eye on your brand. The micro-blogging social networking site allows users to post 140 characters at a time. These 140 can either praise or rant about your company. Once a Tweet is posted, it is shared with all of that user’s connections. It can be reTweeted by any of those connections, so now the Tweet is being passed on to another group of users. A popular Tweet can spread around the world in a matter of moments. Tools like HootSuite and and TweetDeck allow you to see when your company name is being used in a Tweet.

Filed under: Reputation Management