Web Hosting Basics

When you type “www.google.com” in your browser, it will send a request to a specific nameserver (a computer that is part of the Domain Name System, or DNS) asking what is the IP address of the web server that is hosting that website. This is a necessary step because computers don’t recognize domain names (e.g.,…

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Domain Name Tools and Resources

Researching the Availability of Domains Instant Domain Search: This tool enables you to see which domains are registered, and which are free in real time, as you type letter by letter. It only works with the .com, .net and .org extensions, but it can save you a lot of time if you are researching close…

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Optimizing Google Places

  Google Places Optimization A Google Places Expert! I’ve worked with a lot of marketing people over the years, the best are usually really good at one thing like SEO. Juan is in a class by himself, he is able to contextualize all aspects of marketing and is really good, probably the best, at Google Places, apparently…

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How Important is a Domain?

In 2009 alone, 33 million brand new domain names were registered across the Internet, worldwide. Taking renewals into consideration, this number jumps sharply to 153 million – or to put it another way – there were 291 domain name registrations or renewals, every minute of every day of that year. The 2008 numbers are not…

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What Is Internet Marketing?

A Brief History of The World Wide Web As you probably know, the Internet was initially created with military purposes in mind. In 1958 the political and ideological dispute between the United States and the former USSR was heating up, and the U.S. government launched the Advanced Research Projects Agency, called ARPA, to defend its…

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Launching a Mobile Marketing Campaign

With the number of smartphone owners only expected to grow, small business owners need to take advantage of their advertising and marketing potential. But harnessing the advertising opportunities on these burgeoning devices can be difficult for small business owners. From sending text advertisements to optimizing a website for an on-the-go audience, mobile marketing has its…

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