The emergence of mobile marketing among businesses seems to mirror that of social media – everyone is talking about it; few businesses are using it; and of those using it, very few are using it well. For this reason, we are providing a list of some of the potential opportunities and challenges that marketers will…

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With the number of smartphone owners only expected to grow, small business owners need to take advantage of their advertising and marketing potential. But harnessing the advertising opportunities on these burgeoning devices can be difficult for small business owners. From sending text advertisements to optimizing a website for an on-the-go audience, mobile marketing has its…

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